Music Magazine Task - Demographics

A simple definition for demographics would be Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. A business demographic would be which age, race, sex, economic status, level of education, income level and employment companies would choose to direct their product at.

This is an example of a demographics table based on social class:

It is important to know about demographics because it helps you to decide on your specific target audience and also helps businesses define the wants, needs and lifestyles of their decided customers. Having good demographical knowledge can help to boost the sales of a magazine by using research methods, such as reader profiles, and therefore truly addressing what the reader wants and giving them a special connection with the finished product. Demographics can determine the type of people magazine companies are selling to then mould their product around this example. Demographics determine the style, content and overall appearance of a magazine. For example, a magazine sold for teenagers would not contain financial advice, car insurance providers or interviews with politicians because it simply would not sell.

For my music magazine I will be aiming it at a demographic of people who range from teenagers to mid-late twenties. I have taken all other demographical factors into account and decided to not let it be gender or race specific, but to be based solely on music taste of a determined genre. I will make the magazine affordable so people from all ranges of the social spectrum can afford it but I will be careful not to advertise unaffordable brands.