This is a reader profile for the music
magazine NME; these are created to show the demographic of their readers. This
is done by showing the readers’ gender, careers, interests and opinions of
their readers. From this we can see that the average reader of NME is a 24 year
old male in a full time job. It also shows that their readers are fans of the
internet with well over 50% having broadband, they enjoy games consoles and
that 84% have digital TV. We can also see how much they spend per year on
shoes, clothes, audio equipment and digital cameras, along with how many DVDs
they buy a year with an average of how much spent.
The reader profile also contains a colourful and eye
catching collage which contains a summary of things presumed to be liked by
their demographic due to the averages discovered in the reader profile. As you
can see the collage shows well known yet affordable, high street brands
accompanied by games consoles, popular games, and well known alcohol, food and
hair brands. All the brands and products are popular but still not ridiculously
expensive because, as shown by the reader profile seen above, their demographic
would not be able to afford such things as designer brands. Therefore NME has
to show things that their readers like and feel like they can relate to or
afford or buy, this helps keep up their sales numbers as it gives the reader a
connection with the magazine.
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